Software systems are constantly evolving, technically and conceptually. Microsoft’s CRM (Customer Relationship Management) software is no exception. The software that was known as Microsoft Dynamics CRM, is now known as Microsoft Dynamics 365 Customer Engagement – “engagement” being a more proactive term than mere “management.”
The 3 main components of Dynamics 365 Customer Engagement are:
- Dynamics 365 for Sales
- Dynamics 365 for Marketing
- Dynamics 365 for Customer Service
Microsoft Dynamics 365 for Sales drives proactive, personalized engagement with prospects and customers, beyond mere sales force automation with embedded insights generated by AI (Artificial Intelligence). The advanced capabilities of Dynamics 365 for Sales boost productivity, accelerate sales performance, foster deeper relationships, and form a winning sales strategy.
Microsoft Dynamics 365 for Marketing is built to improve your customers’ journey by generating multichannel marketing campaigns and nurturing sales-ready leads. Embedded insights generated by AI allow you to respond to trends faster with social and Web insights that help you know what your audience is saying, what they’re looking at and responding to, even what they’re feeling.
Microsoft Dynamics 365 for Customer Service delivers guided, intelligent service and support for a superior customer experience. It provides your service and support teams with the tools they need to ensure quick and accurate resolution, every time. Issues are resolved quickly using data analysis, predictive care, and of course, AI.
Contact us for more information about Microsoft Dynamics 365 Customer Engagement.